The first Fashion week was established in Paris, 1868 and they were primarily like trade fairs for haute couturiers. They last usually around 7 days and as the years go on more and more major cities are holding their own fashion weeks. They are used to display the countries emerging fashion for that season. The four largest fashion weeks that stand today are Paris, New York, Milan and London. They happen semi-annually, with shows in March/April presenting their Autumn/Winter then the September/October shows displaying their following Spring/Summer lines. (http://ebookcentral.proquest.com/lib/dmu/reader.action?docID=1334389)
London fashion week began in 1984 in a car park showing off designs from designers like Ghost, Betty Jackson and John Galliano. In 1992 after major success, the event had to be cut back due to the recession therefore only a small number of designers could display their work, this was held in a few rooms of the Ritz in London. (Gregory 2017)
2009 marked the 25th anniversary of London fashion week. The event was held at the palladium of summerset house and attracted attention from designers such as Pringle and Burberry away from Paris. (English, 2013)
Today, London fashion week is still held bi-annually. 2017 dates are the 17th – 21st of February and 15th – 19th of September. More than 150 designers attend the event as well as celebrities and public.
Figure 3: Selection of Designers. (2017)
Notoriously London is known for the fun and quirky side of fashion in comparison with the other 3 major players, New York, Milan and Paris. Paris being the origin of fashion week, primarily takes focus on the couture side of fashion, Milan is known for their tailoring and leathers and New York is known for more casual fashion. More and more fashion weeks are popping up across the world with countries getting involved such as, India, Sweden, Spain, Tokyo, Russia and Pakistan, to name a few. (Minderhoud, 2017)
What makes London a predominant fashion capital today, you may say. Well this dates to the eighteenth century with the development of manufacture and production. The scale of it was remarkable. Individuals who wanted to be educated in the industry was noticed in the mid tenth century when courses in fashion design at the reputable St Martin’s School of Art and Royal college of London were established. Prior to this it was down to trade apprentices and private needle work schools for individuals to learn the trade. Avant-garde was celebrated in these institutions and were matched by the opportunities on the streets and clubs. (Breward, Ehrman and Evans, 2004)
Breward, C., Ehrman, E. and Evans, C. (2004). The London look. 1st ed. Londres: Yale University, pp.3-12.
Gregory, A. (2017). A brief history of London Fashion Week. [online] The Independent. Available at: http://www.independent.co.uk/life-style/fashion/features/a-brief-history-of-london-fashion-week-2055018.html [Accessed 1 Apr. 2017].
Minderhoud, L. (2017). Fashion Weeks around the world in a list. [online] Fashionweekweb.com. Available at: https://fashionweekweb.com/fashionweeks-around-the-world-list [Accessed 1 Apr. 2017].
Londonfashionweek.co.uk. (2017). London Fashion Week – LFW Dates. [online] Available at: http://www.londonfashionweek.co.uk/News/LFW-Dates [Accessed 1 Apr. 2017].
English, B. (2013). A cultural history of fashion in the 20th and 21st centuries. 1st ed. London: Bloomsbury Academic.
Figure 3: Selection of Designers. (2017). [image] Available at: http://www.londonfashionweek.co.uk/designers [Accessed 1 Apr. 2017].